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Another method of replying to Lonely Hearts adverts is via telephone; this took off with the introduction of premium-rate telephone numbers, providing an additional way for the publisher to generate money. April This article needs additional citations for verification. Personals are generally meant to generate romancefriendshipor casual sometimes sexual encounters, and usually include a basic description of the person posting it, and their interests.

July Learn how and when to remove this template message The personals section in the January 13, issue of The Seattle Star A personal or personal ad is an item or notice traditionally in the newspapersimilar to a classified advertisement but personal in nature.

The publisher forwards replies in bulk to the advertiser at a given interval, for example each week.

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Please improve it by verifying the claims made and adding inline citations. For other uses, see Personal disambiguation and The Personals disambiguation.

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Newspapers and magazines that take personal advertisements often provide a reply forwarding service; in this case, the text of the advert will include a unique box number and anyone wishing to reply to the advert sends or delivers their reply to the publisher's address in an envelope bearing that number.

The usual business model is for the advertiser to be enticed to place an advert free of charge using an number or equivalent ; those replying and also the advertiser, when they want to check for any replies must use a premium-rate line.

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Please help improve this article by adding citations to reliable sources. April This article possibly contains original research. This article has multiple issues.

This article includes a list of referencesbut its sources remain unclear because it has Dating page abbreviations inline citations. In British English it is also commonly known as an advert in a lonely hearts column.

Due to newspaper prices being based on characters or lines of text, a jargon of abbreviations, acronyms and code words arose in personals and have often carried over to the internet.